“We really, really have to put customers at the centre of everything we do.”
Barclays’ reputation tumbled through the credit crisis, with last year’s Libor fine followed in the past week by confirmation of the likely penalty it faces for failing to declare it paid £322 million to the Qataris for bailing the bank out in 2008.
Barclays also last week admitted that it may have to compensate 300,000 personal loan customers who were given the wrong paperwork for five years. And it came bottom of an ethical poll by campaigners Move Your Money, scoring just four out of 100 for its honesty and service.
Each of Britain’s big five banks have vowed to improve service in the past year after the fallout from the credit crisis and the mounting bill from the Payment Protection Insurance (PPI) scandal.
Mr Vaswani joined the bank in 2010 and stated earlier this year that the bank would only succeed if customers were content, and therefore came back to the business during the times of their life when they need financial help, be it a mortgage or sending their child to university.
Barclays launched its “Your Bank” initiative earlier this month, asking customers to tell them what they should improve and what other ideas they had for the board.
So far received some 250,000 people have got in touch and Mr Vaswani insisted that “for the most part” they were constructive. Some ideas ranged from putting umbrella stands in branches or letting customers use the branch toilet.
But of the eight suggestions Barclays is working on straight away, one will see coin deposit machines introduced in branches to allow customers to pay loose change into their accounts.
Barclays is also looking to extend its “PingIt” mobile payment service to 11 to 15 year-olds while the bank also wants to allow mortgage customers to access their accounts online and on their mobile phones.
A new overdraft policy will be worked on over the next 90 to 120 days. Currently Barclays charges as much as £88 for savers that persistently fall into an unauthorised overdraft during the month. The more common charge is £22, where a payment takes a customer into their unauthorised “Personal Reserve” and another subsequent payment is made.
Mr Vaswani said: “The biggest one for me is overdrafts. I’m going to do a full grass roots review of our overdraft proposition. We know that this has been a problem which is why we have already launched the text alert systems in real time.
“I firmly believe that once a customer has been given the opportunity to save £22 they will say to themselves: “This bank is looking out for me”.”