Britain’s leading supermarkets lose market share as Aldi and Waitrose soar

Britain’s leading supermarkets lose market share as Aldi and Waitrose soar

Edward Garner, director at Kantar, said: “The number of shoppers visiting Aldi has grown by 16pc year-on-year at the same time as the average basket size has swelled by nearly 15pc. In fact, almost a third of British households have shopped in Aldi in the past 12 weeks.

“Although in the shadow of Aldi’s performance, Lidl’s sales growth of 13.8pc also remains strong. In direct contrast, sales of premium products have also increased significantly over the past year. This Christmas shoppers will be seeking both luxury and lower prices.”

The latest Kantar figures also make disappointing reading for The Co-operative. As well as the problems in its banking arm, Co-op is the worst performing major food retailer.

During the 12 weeks to November 10, it was the only retailer to report a drop in sales. The Co-op’s sales fell 0.4pc, dragging its market share from 6.5pc to 6.3pc.

Meanwhile, Sainsbury’s sales rose 2.6pc, but this was below the 3.2pc recorded for the entire grocery market, so its market share dipped from 16.9pc to 16.8pc.

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