Did 2013 Tax Hikes Slow Charitable Giving in 2012?
MacLaughlin said 2010 and 2011 included the earthquakes in Haiti and Japan, which boosted giving to international causes. This year, he said, there were no major disasters overseas, which dampened overall giving. He said that without Superstorm Sandy – which boosted giving moderately at the end of 2012 – giving in 2012 would probably have been flat.
Two bright spots in charitable giving are online giving and smaller non-profits. MacLaughlin said non-profits with under $ 1 million in contributions grew by more than seven percent in 2012. Larger non-profits, with more than $ 10 million in contributions, saw their donations increase by only 0.3 percent.
MacLaughlin said the smaller charities are benefiting from a move toward more local giving.
(Read more: Rich Are Less Charitable Than Middle Class, Says Study)
“If people see a local foodbank that needs funding, they can see how that has an impact on their community,” MacLaughlin said.
Online giving grew 11 percent in 2012 as more donors used the web and mobile devices for donation. But he said that online giving still only represents less than 10 percent of charitable giving
Giving to faith-based groups and education grew the most, accounting for nearly half of all giving in America. Giving to faith-based organizations grew by 6.1 percent. Arts and culture, environmental groups and animal welfare organizations also saw growth.
The biggest losers were international affairs, healthcare, and human services organizations.