Lamborghini’s boy wonder of sales

Lamborghini’s boy wonder of sales

One of his most successful brand tools has been the “AU79 Project,” a gold-plated Lamborghini Aventador that David drives every day to work.

“I want to show people that these are great cars to drive every day, even a gold one,” he said. “I drive it every day and I love it.”

The AU79 also has legions of followers around the world on Twitter and Facebook.

Before the AU79 was the “Sharpie” Lamborghini, a Gallardo colored with a Sharpie by graffitist Jona Cerwinske.

(Read more: Amazing supercar experiences)

David took over the dealership when he was 19, after his father, the owner, died of a sudden heart attack. Although his father didn’t plan to leave him the business, David fought for control and has now expanded it to several times its previous size.

Brett and other Lamborghini dealers have had a banner year. Lamborghini’s North America sales were up 54 percent in 2012 and are on track to continue growing in 2013. The company’s Aventador model has a waiting list of more than 12 months at many dealerships, despite a price tag that starts at $ 400,000.

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