Sports Direct in row with Adidas over Chelsea kit

Sports Direct in row with Adidas over Chelsea kit

Instead of selling the shirt at Sports Direct, Adidas is thought to be looking to sell the Chelsea kit through the football club and its own shops and website.

It is thought this is the first time that a sports brand has tried to limit the supply of a leading football team’s kit in the UK.

Sports Direct is majority owned by Mike Ashley, who also owns Newcastle United. Adidas used to produce Newcastle’s kit, but that contract is now held by Puma.

Sports Direct revealed the row in its half-year results.

The company reported a 23.5pc rise in revenues to £1.35bn, with pre-tax profits up 18pc to £143m.

“We have delivered another strong performance reflecting our continued focus on providing customers with exceptional quality and unbeatable value – reinforcing our position as the consumer champion,” Mr Forsey said.

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