Jon Dale, spokesman for the Camping and Caravanning Club, said: “People look for certainty in uncertain times and that’s why an affordable holiday in this country has never been so appealing.
“As the good weather continues, thousands of campers and caravanners are choosing to holiday at home this summer.”
At as little as £25 night per pitch, the economics of camping have always been attractive. But industry officials claim the summer heatwave has been key to convincing families to stay-at-home and ditch any plans they would have had for a last-minute overseas break.
Mr Dale said: “Last year, being the wettest for 100 years, was very difficult, but this year, the weather has rekindled people’s love of camping and families have come out in their droves.”
The increase in demand has led to a welcome lift in business at high street stores.
Sales of camping products at John Lewis are up 24 per cent on last year, with salse of tents up 28 per cent. The strongest sellers have been inflatable beds – and inflatable “movie” seats.
Richard Harvey, a merchandiser at the department store, said: “Camping has been performing really well for us in recent months.
“The combination of a consistent run of good weather and the return of Glastonbury as well as the trend for festivals nationwide, have seen sales of tents and campaign accessories continue to increase as people enjoy the great outdoors.”
More than one million nights a year are traditionally spent across the 100 sites that form part of the Camping and Caravanning Club network. One in every 100 adults is a member of the club, which insists that those in its ranks are indeed “happier”.
Just last month, Holiday Extras, which sells items such as insurance and airport parking, said its survey of 2,000 people showed that 90 per cent considered camping and caravanning the least enjoyable type of break.
But a survey from the Camping and Caravanning Club two years ago, based on research from the Liverpool John Moores Unversity, insisted that campers were “officially” more satisfied with their lives and less stressed than those who shun a night in a tent.
The research added that 80 per cent of children who camp feel their parents are less stressed when they go camping – and that their parents shout less.