These include: “shining a light on the everyday entrepreneurs that young people can more easily relate to and be inspired by”. This will replace the current trend of focussing purely on ‘celebreneurs’, as the report argues that this “puts entrepreneurship on a pedestal”.
The UK schools system also needs to expose more young people to enterprise-related learning by embedding it throughout school curricula and FE/HE courses, it argued.
Another important concern regards the so-called “unsexy sectors”. Ensuring support for young entrepreneurs gets beyond London and the “vogue industries” like the creative and technology sectors, is key to boosting young enterprise.
The Manifesto calls for UK government, school and organisations to help young people to sustain and grow their businesses throughout their entrepreneurial journey – not just in the early stages of establishing their venture.
In practical terms, it adds, encouraging large corporations to build youth enterprises into their supply chains or helping them win contracts with local authorities would give the sector a boost.
Lord Young, the Prime Minister’s Adviser on Enterprise, voiced his support for the Manifesto: “Raising levels of aspiration among young people, and giving them the confidence to work for themselves, has been a key priority of mine,” he said. “I know the Prime Minister shares this view.
“Support needs to start at a young age in schools and colleges, and continue right the way through to higher education where students can gain inspiration and access to practical help to be their own boss. The UK is the best place in the world to start and grow a business, and if young people want to take that step we need to make sure they have every chance available to them.”