Why guest blogging is so important to your Real Estate Business

Why guest blogging is so important to your Real Estate Business

I don’t know about you, but guest blogging is the only tool I use to drive prospective leads for my freelance and guest-blogging business, build qu

If you’re a real estate agent, yo
ality back-links to my blog pages, boost my online brand and grow my connection with other top professionals in your field.

u’ve probably heard about guest blogging. Right? Ok, if you don’t know what guest blogging is, let me explain:

Guest blogging is the act of writing a quality post for a blog with the aim of getting quality back-links and traffic to your blog. If you’re a real estate business owner or broker, guest blogging can be a very good way to generate client leads, build a strong online presence, double your income and also stay in touch with existing prospects.

You may not know how important guest blogging is to your business, but trust me, guest blogging alone has helped me gain over 3,000 visitors monthly within four to five months. Guest blogging has made me who I am today, and it’s the number 1 marketing tool I use to build my online business.

Before I continue, how 

many of you would like to generate more leads?

Hmm. Wow! 1, 2, 3, 4.  Oh! 2,000. That’s good (just kidding). If you’re looking at driving more prospects to your business, then I’ll advise you to pay attention to what I have to say in this article. I may not be an expert in your field but I’m a guru when it comes to guest blogging.

I know how to pitch ‘guest post’ Ideas that can gladden the heart of a stubborn blogger to say YES. So, will you promise me you’ll read and apply everything I share in this post? Ok, seems like we have a deal.

Without wasting much time, here is why guest blogging is important to your real estate business:

1. It will build your subscriber’s base

How would you feel if you wake up one morning and you find over 400 leads subscribed to your email list? Guest blogging is the one of the best ways you can achieve this.

I have written guest posts for some top blogs that helped me gain over 100 subscribers within 24 to 48 hours, which I wouldn’t have been able to achieve if I didn’t have a good advertising budget. In fact, every single guest post I write for a big blog sends me a minimum of 30 to 40 subscribers. The key here is to be strategic. If you want to increase the chances of getting your guest post to go viral, then you must learn to be creative or hire a professional guest blogger.

It doesn’t matter if it’s back-links or subscribers you want, guest blogging works! I’m a testament to that.

2. It will help you build a great social media following

You might not care about building traffic or your list of prospects; you may just want a strong Facebook fan base or Twitter followers. Guest blogging is a very effective way to build your social media presence. In fact, I get as many as 10 to 40 followers on Twitter anytime I include a link in my guest post for people to follow me. So, don’t worry about paying for Facebook ads to advertise your business fan page (my opinion); guest blogging can build you a fan page of 1000+ within weeks or months, depending on your strategy.

3. It will increase your brand awareness

Another reason why you should guest blog as a real estate business owner is that it will help in building your brand. Okay. Let’s take an example. You write a guest post for a blog that gets over 15,000 visitors daily, and during that time your guest post was viewed about 3,000 times. Even though you might not get all 3,000 people to visit your blog at that time, the truth is your brand name has been exposed to over 15,000 people.

When you continue this repeatedly and people start noticing your name everywhere, it will make them curious enough to ask about what you offer.

4. It will help build your authority

Do you want to be a trusted authority as a real estate broker? Do you want people to trust you and do more business with you online? Guest blogging can you achieve that.

Let me tell you something you don’t know: It doesn’t have to take years for people to recognize you as a go-to expert; in fact, it took me only 4 to 5 months. I started guest blogging only 4 months ago and within that time, I’ve written and published over 100+ guest posts on top-authority blogs.

The reward: It made me a respected figure in my niche.

With guest blogging, you can easily associate yourself with other top real estate experts in your niche and get to know how they operate their online businesses.

5. It will build your domain and search authority

Another reason why you need to guest blog as a real estate owner or online entrepreneur is because it will help build your domain authority and brand name. Let’s take my blog for instance: I was able to build a blog that got as much as 198 unique visits everyday within 4 to 5 months, and some of my guest posts even rank on the search engine for highly competitive keywords.

However, it doesn’t matter if you want to build your domain authority and improve your SEO, guest blogging can help you achieve that.

6. It will improve your writing

When I first started out as a blogger, I wrote guest posts on a large scale and submitted to other blogs in my niche. I wrote these guest posts with my spirit and I put all my effort into making them the best I could. One day I submitted a guest post to a very recognized blog in my niche, but the blog owner replied saying that he doesn’t know what to make of my post. I got angry at his response and decided not to send a guest post to that blog again.

Later that night, I told my elder brother about what happened and he advised me to give a thought to what the blogger said. So, I got on my computer that evening, re-read and edited my post; then I submitted to that same blog and it was published the next day.

You may not know how effective guest blogging can be, but trust me, it can be a good way to polish your English skills.

It doesn’t matter if your post is inspirational, information packed, or helpful; it can’t be of benefit to others if they can’t read it. So, guest blogging helps you take the right steps to make sure your writing improves.

Smart steps to write and publish a guest post

Do your research on the host blog

One of the first things you must ensure you do before sending a guest post to a blog is to find out what the blog is about. Check the ‘about me’ page of the blog, the recent posts, their writing style, scour their archives, subscribe to their RSS feeds, become their subscriber and  read the comments made by other readers. Just research to get a glimpse of what the blog is all about.

Research your guest post topic beforehand

Before sending your guest post to a blogger, make sure you research your headline and back it up with information-packed data.

Here’s what I mean: If you browse through the archives of the blog and you find that a topic on ”Social media marketing‘’ hasn’t been published, you stand a good chance to get your guest post accepted. But don’t stop there; you must search for other top blogs that talk about the topic, and read more and more so you can come up with cornerstone content.

Write from your heart

Can you write from your spirit? If you can, good for you.

If you’re very fast at writing and have good word expression, you should be able to churn out a 1,000-word guest post article within one hour.

Re-read your post, edit to remove spelling and grammatical errors, format your post and back it up with an image.

Don’t be surprised if your guest post is rejected even after going through all this. In fact, don’t feel bad or dejected; just post the article on your blog or submit to another blog.

Congratulations! Follow up with comments

Is your guest post live?


Now, it doesn’t stop there. You have to follow up with comments and do your best to make the post go viral on social media networks. Most A-list blogs have a wide and responsive audience and their readers will be there to leave comments. Ensure you find time to reply to the comments.

Reward: You’ll get to create a strong relationship with the blogger, and the majority of the blog readers will get to know you.

Hint: Remember, you can’t be accepted a second time if you mismanaged the first opportunity. So, do ensure you make best use of your first chance so you can get another post published.

How to pitch quality guest post ideas that get accepted

I’m not trying to brag here, but over 20% of my guest posts have been published without sending a pitch idea. Why? Because they were published on medium-sized blogs.

If you want to get your guest post published on top-authority blogs like Businessinsider, Readwriteweb, Pickthebrain, and the rest, you need to pitch them your Idea before writing the draft.

Over the five-month period of guest blogging on top-authority blogs, I’ve created several guest post pitch templates. Here is one I use frequently. You can copy or tweak it. Your choice!

Hello (Blogger name),

How’re you doing and how’s business going?

I came across your blog four months ago and I must really thank you for the value you offer to your readers. You’re really doing a great job!

Attached to this email is a guest post titled ”The Ultimate Guide to guest blogging for real estate bloggers.’’  I believe this guest post will be of immense benefit to your readers.

Thanks and do let me know the status of the post.

Thanks again,


(Your Blog URL)


I’m not saying you should use this exact template; instead, use it as a guideline when writing a pitch email.

There you have it!

Now, can you see how important guest posting is to your business?

Are you ready to give it your best shot? Please do, but If you don’t have the time, I can help you.

Please Not this:

The tips in this article are also applicable to everyone in any area of business. Whether you’re an entrepreneur, online coach, affiliate marketer, SEO company, stockbroker, or real estate agent – it doesn’t matter what you do, guest blogging can be very helpful to the growth of your business.

P.S. If you’re interested in hiring a content and professional guest blogger to help you start a guest blogging campaign, GET IN TOUCH WITH ME.

Your turn to dazzle me

Does this post inspire you?  Please share with your friends and leave a comment below.

I’d like to know what you think!

Daniel Adetunji is a ghostwriter, freelance writer and professional guest blogger who offers guest posting services.  He has helped different companies, medium-sized, small business owners, market their brands with guest blogging, and there’s no doubt he’ll help you do the same if you HIRE HIM. He’s also the CEO of Information World

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