Yahoo! takes on Twitter with news feed

Yahoo! takes on Twitter with news feed

The change is the first major overhaul since Dawn Airey took the helm of Yahoo!’s European, Middle Eastern and African operations, and is part of plans to re-establish the company as the gateway to the internet.

“It’s quite a big step change,” Ms Airey told The Telegraph. “This is what homepages should all be like. It is going to be infinitely personal to you. The more you use it, the more you tell it about what articles you like and don’t like, and the more we observe your behaviour and habits, we can provide an almost infinite stream that is relevant to you.”

The service will compete with Twitter, which many users rely on for breaking news. However, Ms Airey added: “It is more of an aggregation of what’s out there, with multiple sources of content. It is an aggregator of the web, for you.”

Ms Airey joined Yahoo! in August, following a career in television, which included stints at Sky, ITV and Five.

She is famed for launching the latter broadcaster, with the mantra that it should focus on “the three Fs: football, films and f—ing”.

Her appointment was seen as a coup for Yahoo!, aimed at boosting the struggling firm’s clout in Europe in the same way that its global chief executive Marissa Mayer has managed in the US.

That morale boost is something Yahoo! badly needs after a tumultuous few years.

The internet search company was founded in 1994 by Jerry Yang and David Filo, as “Jerry and Dave’s Guide to the World Wide Web” – a directory of links that aimed to act as a portal to the internet. Over the next six years, it surged in value to a high of $ 140bn. However, its market capitalisation subsequently slumped to little over $ 18bn following a number of disastrous deals and the emergence of rivals such as Google.

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